RIP CURL [USABILITY EVALUATION REPOR]
As part of a professional development course, I chose to analyse a real-world website rather than a fictional case study: the Italian eCommerce platform of Rip Curl, a brand I know well as a customer.
The project involved a comprehensive usability evaluation, using realistic user scenarios and offering concrete recommendations to improve the online experience.
The report is structured into two main sections:
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An executive summary for quick insights;
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A detailed scenario-based analysis with findings and targeted recommendations.
The objective was twofold: to complete the assignment with a real-world, methodical approach, and to deliver findings that could offer potential value to Rip Curl.
Although I have not received direct feedback, this project provided an excellent opportunity to further refine my skills in usability evaluation and user-centred analysis.
Support Material Rip Curl [Usability evaluation report]